The Rosemary Appeal takes its name from Rosemary Rooke, who donated land to the Newbury and Thatcham Hospital building Trust (NTHBT) in her will. When the land was sold, the money was managed by NTHBT and used to build the new Community Hospital. To commemorate Rosemary's dedication to the people of Newbury and West Berkshire and her support for the local Hospital, the Appeal has been named in her memory.
Upon the completion of the building, the Hospital will be known as the Rosemary Centre in recognition of Miss Rooke's generosity.
The herb Rosemary is also noted for its healing powers, creating a strong appeal identity that links to Rosemary Rooke and the role of the centre in the local community.